From yesterday’s tools to this morning’s paper.
Eight steps. You do the first one once. The rest happens every night while you sleep, and every sentence keeps a link to where it came from.
One durable workflow per edition.
Each step is checkpointed and safe to retry. If something stalls at 3am, it picks up where it left off, not from scratch.
- 01Once · about 2 minutes
Connect
Sign in to your tools with OAuth. Gong, HubSpot, Salesforce, Slack, Linear, Stripe, or your own systems through a custom MCP server or a signed webhook.
- Read-only access, scoped to what the paper needs
- Exclude channels, people and topics before anything is read
- Each source lists the beats it covers
Sources6 connectedGong
HubSpot
Slack
Linear
Stripe
ZendeskAuthorize
Read-only scopes. Revoke anytime.
- 02Overnight
Collect
After midnight in your time zone, we pull yesterday’s calls, deals, releases, tickets and messages, and normalize them into one kind of item.
- Redactions and exclusions apply before any model sees a word
- Everything is sealed into a hashed, encrypted evidence pack
- If a source comes back incomplete, the paper says so
Evidence packTue 00:00–23:59 ET- call
Harbor Freightworks · renewal call · 42 min
- deal
Closed won · Harbor Freightworks · $168,000
- release
Bulk routing shipped to all workspaces
- ticket
Invoice export failing (3 customers)
- message
#shoutouts · 14 reactions
418 items · 6 sourcessha256 9f3a…c41e - 03Story budget
Rank
Facts become candidate stories, scored on consequence, novelty, evidence and the human detail. The best one leads.
- Repeats from the last five issues run only as real follow-ups
- Quiet day? Fewer stories, said honestly. No quotas
- Editors can see and override the budget
Story budget12 candidates- 1Harbor Freightworks signs, Q4 opens strongLede0.91
- 2Bulk routing ships; three customers asked for itProduct0.78
- 3Two buyers named Fleetwise on callsCompetitors0.66
- 4Invoice export bug hits three accountsSupport0.52
- –Q3 board recap, againRan Oct 2
- 04House style
Write
A strong model writes headlines, stories, the email teaser and an audio script, in your house style and one of 5 tone presets.
- Numbers are written as tokens and filled in by code
- Your rules apply: “say customers, never clients”
- Banned phrases stay banned. No “a testament to”
Draft · Front pageClassic newspaperThe lede
Harbor Freightworks signs on, and Q4 opens ahead
Northwind signed three new customers on Tuesday for {{m:bookings_day}} in new annual revenue. Harbor Freightworks led the day.
3 sources5 facts citedHouse style v12 - 05Gates, not vibes
Verify
Every edition passes code checks first, then a separate model that sees only the claim and its evidence.
- Numbers recomputed by code, every one
- Quotes must match the source word for word, from the right speaker
- Sensitive topics are held or dropped by your policy
Quality reportConfidence 0.96- Number check$93,000 recomputed from 3 deals
- Quote checkVerbatim match · speaker is customer
- Claim check14 of 14 claims supported
- Sensitivity scan1 story held for review
- 06Optional
Approve
Let it publish itself, approve every edition, or publish automatically unless something is flagged. The galley shows exactly what will go out.
- Approve from Slack or email in one tap
- Any edit after approval needs a fresh approval
- Fix a sentence once and make it a house rule
GalleyDue 7:15amWaitingThe Northwind Ledger
Wednesday edition · 7 stories · 1 flagged
- Harbor Freightworks signs on
- Bulk routing ships
- Reorg note mentions a team change
ApproveReview flag - 077:30am
Deliver
The paper lands by email, Slack or Teams before the first coffee, with an audio edition and a permanent, searchable archive.
- If chat fails, email still goes
- Audio never holds up the paper
- More than 30 minutes late? You’re credited automatically
Delivered7:30:02am- Email212 readers
- Slack#general
- TeamsCompany
7 minFiled to the archiveNo. 214
- 08Every day after
Remember
Every edition joins a searchable archive. “On this day” brings back last year’s news, and backfill reconstructs the back issues you never had, from the history already in your tools.
- Search every story, or ask the archive a question
- Backfill up to five years on day one
- The Annual: the year’s best, bound as a book
ArchiveEvery issue, searchableHarbor23 stories since 2024Oct 2, 2026The Northwind LedgerHarbor picks NorthwindSep 30, 2026The Northwind LedgerCopilot beta reaches all 16 accountsJun 12, 2025The Northwind LedgerSeries B closesOct 2, 2023The Northwind LedgerNorthwind Sync goes GAMar 8, 2022The Northwind LedgerFirst enterprise customer liveNov 1, 2021The Northwind LedgerNorthwind hits 50 peopleJul 19, 2021The Northwind LedgerSeed round, and a first officeFeb 3, 2021The Northwind LedgerKeystone Logistics signsOct 5, 2020The Northwind LedgerNorthwind ships version 1.0On this day2023: Northwind Sync goes generally availableBackfill1,260 back issues · 5 years
Same news. Your voice.
Pick a tone, then refine it with your own rules. Here is one Tuesday at Northwind, written five ways.
Classic newspaper
01Northwind signed three new customers on Tuesday, led by a $55,000 agreement with Harbor Freightworks.
Smart brevity
02Three new customers. $93K in new ARR. Harbor Freightworks led with $55K. Why it matters: Q4 opens strong.
Warm & conversational
03What a Tuesday: three new customers joined Northwind, and Harbor Freightworks led the way with a $55,000 agreement.
Executive briefing
04Bookings: $93K across 3 new logos (Harbor Freightworks $55K). Implication: Q4 pipeline conversion ahead of plan.
Playful
05The bell rang three times on Tuesday. Harbor Freightworks rang it loudest, at $55,000.
Add rules in plain English: “Never report deals under $5,000.” “Celebrate the team, not individuals, for losses.” Corrections you make become rules too.
House style
Beats with rules, not prompts.
Each section knows what feeds it and what it must never do. Turn them on, reorder them, or write your own.
New Customers & Expansions
On by defaultSigned deals, new logos and expansions.
RuleReport signed and closed business only; never present pipeline as revenue.
Customer Calls
On by defaultWhat happened in yesterday's most consequential customer conversations.
RuleBe specific about what the customer is trying to do.
What Customers Are Saying
On by defaultDirect, verbatim customer quotes and feedback.
RuleQuotes must be verbatim and spoken by a customer.
Product & Engineering
On by defaultWhat shipped and what it changes for customers.
RuleReport shipped work, not ticket churn.
Competitors & Buying Decisions
On by defaultHow customers weigh alternatives.
RuleReport what customers said; no speculation about competitors.
Support & Customer Health
OptionalTrends in support, adoption and risk.
RuleDescribe trends, never blame individuals.
Team News
On by defaultNew hires, anniversaries, promotions and shout-outs.
RuleCelebrate people warmly and specifically.
Revenue & Targets
On by defaultThe scoreboard, computed from source data.
RuleNumbers are computed by code with explicit periods.
The Bigger Picture
OptionalAnalysis of the last 14 days versus the 14 before.
RuleInclude counter-evidence.
Call of the Day
OptionalOne great customer conversation.
RulePositive and specific, no forced praise.
Your own section
Name the beat, pick the sources that feed it, and write its rules in plain English. “Only report renewals over $50,000.” “Name the engineer, not the ticket.”
Custom
5 ways to set the type.
Every template renders the same edition for the web, email (Outlook included), PDF and a chat card. Your logo, your colors, your masthead.
- 01BroadsheetClassic multi-column newspaper with serif headlines, rules and datelines.Best for: Company-wide flagship
- 02ModernClean single column, generous whitespace, crisp sans-serif accents.Best for: Startups and product teams
- 03TabloidBold headlines, big numbers, high energy.Best for: Sales floors and wins-heavy teams
- 04BriefingScannable bullets with “Why it matters” blocks.Best for: Executives and busy readers
- 05MagazineLarge lead visual, pull quotes and feature-style layout.Best for: Weekly and monthly reviews
Connect one source. Read yesterday’s paper in ten minutes.
Your preview edition is free, and so are your first 10 editions after it.